& Experiential Graphics
2025
Graphic Design · Editorial Design · Object Making · Book Making
An experimental publication and tool designed to reactivate visual and tactile perception within everyday routines. Instead of rejecting systems, the project introduces small gaps within them.
2026
Visual Identity
Exhibition participants
Graphic Design · Editorial Design · Object Making
Open Studio / Prototype was an open studio exhibition celebrating the value of process, experimentation, and human creativity. Developed in collaboration with Human-AI Dynamics Lab Lovelace and New Media Art & Tech Studio EDUL, the exhibition was later presented at Milan Design Week. Layer/Ply contributed to the exhibition concept and visual identity, participated as an exhibiting designer, and delivered a talk on process-led design practice.
2025
Strategy · Experimental Typography · AI Art Direction · Application
How can a scar become your signature?
Second Skin is a fashion brand that uses kelp fibre bio-cloth to express personal identity and narrative through scars and marks. We redefine bodily ‘imperfections’ as symbols of individuality and beauty, challenging the unrealistic standards imposed by the traditional fashion industry.
2025
Graphic Design · Editorial Design · AI Art Direction · Riso Printing
What if small talk wasn't small at all?
This project reframes small talk, highlighting its overlooked value.
By placing fleeting, lighthearted words within formal visual structures,
it questions communication norms and reintroduces spontaneity and warmth into a system focused on clarity and efficiency.
2025
Visual Elements · Typography · Layout Design
Graphic elements development for an elegant and grotesque lookbook. Directed the typography, decorative graphics, layout, and overall visual direction for a fashion lookbook that expresses imperfection and destructiveness with elegance. The graphic elements embody a grotesque yet restrained sense of beauty, revealing refined sophistication within distortion and chaos.
@2025 Kaya Yejin Lee-All rights reserved
2026
Always open to collaborations and projects driven by curiosity and play!
2024
Strategy · Visual Elements · Application · Package production · UXUI · AR
How can we lower the emotional wall that is in front of art?
A warm art appreciation guide that helps beginners focus on how they feel, turning passive viewing into a personal dialogue with the artwork. It offers the comforting message that there are no right or wrong answers, because there are things that only you can feel.
2024
Strategy · Visual Elements · Application · UXUI
Zextr is a premium UAM (Urban Air Mobility) brand for advanced urban air transport. It connects the entire journey, from booking to destination, with exclusive member benefits for urban professionals.